always fresh

Native Body Wash is a self-hygiene company that has dedicated themselves to being transparent with their customers. There is a short list of ingredients that is clearly detailed on every bottle, with its complex medical description and the simple-to-understand description. The branding is crisp and simplistic -- but lacks depth and engagement with customers. It is easy to ignore any advertisements related to the brand, as they are too simple and fall into the background.

Always Fresh was created to enhance the advertising surrounding these products by having engaging photography, concise copywriting, and unique typography. Creating a campaign identity containing a script font immediately makes it stand out, while maintaining the company’s commitment to simple and straight-forward communication. There is personality added without detracting from their brand persona.